I think that most of the rules should be situational because under certain circumstances altering a photo is perfectly alright. If a photographer takes a picture of a dog helping a person stand back up; it's a sweet photo, but if also the photographer shot another peeing, that takes away from what the photographer actually wanted and in any case, was useless.
However, if you take a picture of a guy and he's just standing there, and you add someone with a gun next to him, that is under no circumstances alright.
I think that it is important for new organizations to define the rules because the viewers of the program don't want to be fed false information about things that directly impact them.
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